Rutter is building a universal API for e-commerce platforms.

Similar to the financial market before Plaid, the e-commerce market is split across hundreds of platforms, such as Shopify, Squarespace, Amazon, and others. Each of these platforms has its own app store or its equivalent, and the enterprising e-commerce developer must spend thousands of hours building integrations in order to access the entire e-commerce market.

Rutter is building a universal API for e-commerce platforms, accounting systems and payment processors.

Similar to the financial market before Plaid, the world of business financial data is split across hundreds of platforms like e-commerce storefronts, marketplaces, accounting systems and payment processors, such as Shopify, Amazon, Quickbooks, Netsuite, Stripe and others.

Each of these platforms has its own app store or its equivalent, and the enterprising developer must spend thousands of hours building integrations in order to access the entire market.

Rutter is an integration layer for any company building integrations into commerce or accounting platforms. You can learn more about our universal API here: https://www.rutter.com/

About Rutter

Rutter is the leading B2B2B unified API company, enabling fintechs and banks to seamlessly integrate with SMB financial data. Our platform powers the next generation of embedded finance by providing integrations across accounting, commerce, HRIS, CRM, banking, and more—helping fintech companies build financial products that save SMBs time and money.

Our mission is to power the solutions that help SMBs thrive — by making it faster, easier, and more reliable for fintechs to access and sync SMB customer data.

We're backed by top investors, including Andreessen Horowitz (a16z), Y Combinator , Basis Set Ventures , Haystack , and Mischief Capital.

We’re trusted by a top 10 U.S. bank , a top 3 global digital payment processor , and fintech leaders like Mercury , Payoneer , and Airwallex.

About the Role

We're hiring a demand-focused leader to take full ownership of pipeline generation — from strategy to execution. You’ll manage our SDR team, lead outbound and ABM programs, own campaign performance, and refine Rutter’s messaging and website. You’ll work closely with sales, partnerships, and founders to build qualified pipeline across fintech and financial services.

This is an in-person NYC role based in Flatiron Manhattan — fast-paced, collaborative, and high-impact.

What You’ll Do

• Own pipeline strategy across outbound, paid, ABM, content, and field

• Manage SDRs and scale outbound using Clay , Unify , Outreach , and HubSpot

• Launch multi-channel campaigns and co-marketing programs with partners

• Lead field marketing — events, roundtables, and conferences

• Own messaging and conversion on our website (Webflow + Amplitude)

• Track, report, and optimize funnel performance and ROI

What We’re Looking For

• 5–8+ years in B2B demand gen or growth — with Series A / early-stage experience

• Proven track record owning pipeline and managing SDRs

• Hands-on with outbound, paid acquisition, ABM, and field marketing

• Clear communicator and operator — thrives in fast-paced, high-ownership environments

• Skilled with Clay, Unify, Webflow, HubSpot, Outreach, and LinkedIn Ads

• NYC-based and excited to be in person

• Bonus: Passion for fintech and building for technical buyers

Why Join Rutter

• Big mission : Powering the solutions that help SMBs thrive

• Strong traction : Trusted by major banks, global fintechs, and high-growth startups

• High ownership : You’ll define how we scale demand and grow revenue

• Compensation: OTE of $180,000 to $225,000 plus market-leading equity & benefits

Rutter is an infrastructure product that runs on Typescript, Node, PostgresQL, TypeORM, and is distributed on multiple AWS instances (we use Heroku and GitHub Actions for deployment). Our main technical challenge is building a scalable, abstract, and realtime API abstraction across the storefront and marketplace APIs we work with.