Great Question is a customer research platform that makes it easy to do research with your own customers - whether it’s customer interviews, surveys or prototype tests - and share what you learn with your team.

Founded by serial entrepreneurs Ned Dwyer & PJ Murray, we’re backed by Y Combinator and on a mission to democratize research.

We launched our beta in February 2021 with a bang - customers like Adidas Runtastic, Linktree & MainStreet all use and love our product.

About the role

Great Question is a well funded startup hiring an experienced Senior Demand Gen Specialist to help us on our mission to democratize user research - helping companies talk to their customers more to ensure they build software that people want.

We’re currently a team of about 30 employees. We tripled revenue in 2024 (see our 2024 year in review here), and we’re looking to do it again in 2025. This is an opportunity to get in early, work on an interesting problem, have a huge impact on the technology and culture of an early-stage company, and shape the future of how teams build software through research.‍

This is a fully remote role open to people living in one of our hubs; Denver CO, Boulder CO, or the San Francisco Bay Area CA (with a preference for Oakland).

Why join us?

At Great Question, we’re building a culture of collaboration, curiosity, and impact. By joining our team, you will:

• Work closely with a passionate, mission-driven team.
• Have a direct impact on the growth and success of the company.
• Be supported in your own career growth with opportunities to shape marketing strategy and process at a high-growth startup.
• Grow with the company - opportunity to dive deep technically or move into management.
• Be intimately involved in business and product decisions.
• Learn from experienced startup founders (10 years experience, 2 previous exits)

Why not join us?

At Great Question, we believe in transparency—not just about our strengths, but also about where we still have room to grow. Here’s what you should know before deciding to apply:

1. Evolving Systems: As a scaling startup, processes and tools are still being built, so expect some ambiguity and inefficiencies along the way.
2. Lean Teams, Big Impact: Everyone takes on diverse responsibilities, requiring adaptability and a hands-on approach.
3. Fast-Paced Growth: We move quickly with high expectations, so creativity, resourcefulness, and comfort with occasional chaos are essential.

We’re pretty far from perfect, and we don’t claim to be. But we’d like to get there. So if you’re someone who thrives on solving problems, enjoys creating structure from scratch, and loves being part of a dynamic, fast-growing environment, Great Question might be the right place for you.

Role Overview

We are seeking a Senior Demand Generation Specialist to lead our paid advertising, SEO, and demand generation initiatives. 

As our first Demand Gen specialist, this role is incredibly important in generating qualified leads and driving them into the sales funnel, directly contributing to our net new revenue pipeline. Your success will be measured by the number of sales-qualified opportunities you deliver while staying within a defined budget. To achieve this, you’ll collaborate closely with the content, sales enablement, sales, and executive teams.

What You’ll Do

• Paid Media Management : Lead the strategy and execution of paid campaigns across platforms like Google Ads, LinkedIn, Meta, and others to drive qualified traffic and conversions.
• Web SEO and AI SEO Excellence : Own and optimize the company’s SEO strategy, improving organic search visibility through keyword research, technical improvements, and link-building efforts.
• Performance Tracking : Analyze and report on campaign performance, delivering insights to optimize ROI and inform future strategies. 
• Funnel Optimization : Collaborate on lead nurturing initiatives, including retargeting and email campaigns, to drive prospects through the funnel effectively.
• Cross-Functional Collaboration : Work with content, sales, and product teams to ensure alignment and consistency across all campaigns.
• Experimentation : Continuously test new tactics, channels, and creative approaches to unlock new growth opportunities.
• Reporting : Develop and maintain dashboards, define key metrics, and deliver actionable insights to track performance and inform decision-making.

About You

• Experience : 6+ years in demand generation, digital marketing, or performance marketing roles, preferably in a fast-paced B2B startup or internet company.
• Technical Proficiency : Skilled in platforms like Google Ads, LinkedIn Ads, HubSpot, SEMrush, Ahrefs, and analytics tools like Google Analytics.
• Data-Driven Mindset : Analytical and results-oriented, with a focus on driving measurable outcomes.
• SEO Knowledge : Expertise in on-page, off-page, and technical SEO strategies.
• Communication Skills : Strong ability to present data, strategies, and results to stakeholders clearly and effectively.
• Self-Starter : Proactive and comfortable working independently in a remote environment.
• Extreme Ownership : Your value will be measured by your contribution toward meeting ambitious revenue goals.

Bonus points: 

• Experience with ABM : Familiarity with Account-Based Marketing strategies to engage high-value accounts.
• Knowledge of UX, Design or Market Research : Experience or exposure to industries involving user experience or customer research is a big benefit, but we can train you.

Benefits

• Compensation: Competitive base salary, with variable bonuses; 80/20 base to variable split. The salary listed on the job ad represents total on-target compensation. If your compensation expectations are outside of this range, please apply anyway and let us know as we’d love to hear from you.
• Always Remote: Work from home in one of our hubs; Denver or Boulder, Colorado, or San Francisco Bay Area, California, with opportunities to meet in person with other team members in your hub (if you want).
• PTO & Team Engagement: Four weeks of PTO, public holidays, and regular team events. Our last all-company off-site was in Mexico City.

Hiring Process:

We endeavour to deliver a great candidate experience, including notifications of your status in the hiring process throughout.

The hiring process includes the following steps and typically happens across 2-4 weeks from first interview:

1. Initial phone screens for shortlisted candidates 
2. Collaborative exercise, completing a high level demand gen exercise
3. Culture fit interview
4. Leadership interview with CEO, Ned Dwyer
5. Reference checks with a past manager, and if relevant, a person you have managed

Note - Each interview is sequential, so you’ll only move to the next round if you pass the previous one. After each interview, we’ll aim to notify you if you’re progressing within 3 days of your interview taking place.

How to Apply:

If this sounds like the opportunity you’ve been waiting for, we’d love to hear from you! Please submit your resume, making sure it’s a concise representation of your previous work experience. 

Where applicable in your resume, please use gross numbers instead of percentages to demonstrate impact.

Note, we will only ever contact you over email using a greatquestion.co email address.

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