Coast makes APIs visual, enabling companies to create instant and bespoke previews of a true integration for customers. Instead of showing prospects API documentation, customer-facing teams can now demo exactly what their API can do for any given prospect. Sales, marketing and solutions teams use Coast to collapse sales cycles, build pipeline, and offer bespoke solution journeys.

We’re trusted by some of the world’s most innovative companies: Twilio, Plaid, FIS, Zurich Insurance, etc., and we’re backed by firms and operators like Y Combinator, Arash Ferdowsi, Calvin French-Owen, Amjad Masad, Liquid2 and more.

We’re looking for a dynamic growth marketer to establish and scale our demand generation efforts. This is an exciting opportunity to take charge of building a marketing engine from the ground up and directly contribute to driving business growth at an exciting time at Coast.

In this role, you’ll own and execute both inbound and outbound marketing strategies to deliver qualified leads to our sales team. You’ll be comfortable experimenting with new channels, optimizing existing ones, and working closely with our founders and early team to refine our go-to-market strategy.

We’re looking for a hands-on, data-driven marketer who thrives in a fast-paced, startup environment. You’ll own key business metrics tied directly to revenue growth, develop a scalable stack, and collaborate with Sales to launch and optimize account-based marketing (ABM) initiatives.

By keeping a lean team, we’ve been able to move fast and want to keep it that way with high performers that take pride in their work. The role will work directly with our Founders and alongside our team in-person in our NYC office. 

Key Responsibilities

• Own Demand Generation : Build and execute a comprehensive demand generation plan, balancing both inbound and outbound tactics.
• Channel Ownership: Manage key channels such as paid search, paid social, email marketing, ABM, conferences and content while continuously testing new opportunities to reach and engage our audience.
• Performance Metrics: Take ownership of critical business metrics, using data to inform decisions and ensure alignment with revenue goals.
• Collaboration: Work closely with Sales to align marketing efforts with pipeline goals and support the team with high-quality leads.
• Tech Stack: Select, implement, and optimize marketing tools to drive efficiency and scalability.

About you

• You work hard. You’re excited to roll up your sleeves, build something you’re proud of from the ground up and take ownership.
• You are excited to become an expert on API-first companies and their sales motions.
• You are customer obsessed and will be excited to share our customers’ stories.

Who this is not a fit for

• You can’t work hard right now.
• You need a structure in place that you can follow to do your job successfully.
• You’re not excited to work with API-first companies.

Requirements

• Located in New York and able to work in office
• 3+ years of B2B demand, growth or marketing operations experience.
• Great collaboration and communication skills.
• Bonus: you’ve worked at an API-first company previously.
• Bonus: experience at a Series A or Series B startup.