Truss is a YC-backed, fast-growing fintech startup, an all-in-one banking and payment automation platform for construction businesses. With Truss, construction companies can manage bill payments, receivables, and corporate cards in one place. They can save time on manual data entry by integrating Truss with their existing tools and automating the full billing cycle, from invoicing and reconciliation.

Lead Generation and Marketing Specialist

About Truss

Truss is a YC-backed, fast-growing fintech startup, an all-in-one banking and payment automation platform for construction businesses. With Truss, construction companies manage bill payments, receivables, and corporate cards in one place. They save time by integrating Truss with their existing tools to automate the full billing cycle.

About The Role

We are seeking an experienced and dynamic Lead Generation and Marketing Specialist to join our growing fintech startup. This role will be responsible for identifying and cultivating new business opportunities while also supporting our marketing efforts to drive brand awareness and customer engagement. 

In this role, you will be responsible for all top-of-funnel lead generation, including marketing, and improving our existing lead generation engine. You will be required to research and analytize new channels, develop and execute strategies, utilize existing and new tools to enrich data, and collaborate with the sales team to create effective campaigns. Additionally, you will need to track and report success metrics to continually refine and optimize results. 

The ideal candidate will be detail and data-oriented, highly productive, and able to thrive in a dynamic startup environment. This position offers a competitive base salary with equity and a metric-based bonus structure.

Key Responsibilities:

• Research and identify potential leads through various channels, including databases, social media, industry associations, and conferences. 
• Scrape and gather lead data, organize it effectively, and use data enrichment tools to enhance lead profiles. 
• Create and curate processes for data management and enrichment in various sales tools and our CRM, Hubspot. 
• Develop and execute lead generation strategies in collaboration with leadership and sales team. 
• Propose and lead creative new projects aimed at attracting prospects and converting leads. 
• Attend in-person conferences around the US. 
• Maintain a data-driven approach through continual experimentation and optimization, ensuring the achievement of key metrics. 
• Assist in planning and executing marketing campaigns across multiple platforms. 

Qualifications: 

• 3+ years experience in lead generation, preferably in an innovative environment.
• 1+ years experience in marketing. 
• Proficiency in large data sets (Excel), CRM software (Hubspot), and marketing automation tools. 
• Experience with data scraping tools and techniques. 
• Experience with digital marketing and social media platforms. 
• Ability to work independently and as part of a team. 
• Excellent communication skills and interpersonal skills.
• Proven track record of meeting or exceeding lead generation targets. 
• [Bonus] Familiarity with AI and machine learning tools. 
• [Bonus] Experience working in a startup environment.

Benefits

• Remote work environment
• Health benefits included
• Equity in a growing company
• Metric-based bonus structure
• Generous time off for vacation and personal days
• Work equipment provided
• Work with a friendly team in a fun work environment

Why Join Truss

We’re a small but mighty team experienced in this space, having successfully built a digital payments platform for construction companies in Canada (acquired). We value a highly collaborative, dynamic environment that’s highly supportive of each role. 

We purposefully build fun into our work environment with regular watercooler chats, virtual group events (ie. pizza-making lessons or guided meditation), annual in-person team events, and a general love of sharing what adventures/hobbies we’re all currently enjoying.

Python Django Javascript (Preferably ReactJS) Kubernetes Cloud Infrastructure (Bonus)