Peeba (YC W23) is a B2B wholesale marketplace designed to help independent retail stores across Asia thrive. We’ve streamlined the buying process, providing them with net-60 terms and free returns, making it easier than ever for independent retailers to buy top-selling products from unique brands for their stores. Since launch, we have helped thousands of independent retailers across 13 markets in Asia by connecting them with over 2,000 unique brands from around the world. Our business is growing fast, with significant traction, and we are backed by top tier investors from around the world.

Company Description

Peeba is a curated wholesale marketplace that connects independent retailers with unique brands across Southeast Asia. We provide net-60 payment terms and free returns to our customers, ensuring a seamless and efficient experience for both retailers and brands.

Role Description

As a Performance Marketing Specialist, you will play a key role in driving measurable results and ROI through digital marketing channels. Your focus will be on managing and optimizing performance-based campaigns, including ads, SEO, SEM, and webinars, to drive lead generation, and revenue growth in the B2B sector.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across various digital channels, including Google Ads, Meta Ads, and other platforms, targeting B2B audiences.
• Conduct keyword research, audience targeting, and ad copywriting to maximize campaign effectiveness, click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Manage SEO strategies and initiatives to improve organic search rankings, drive traffic, and generate quality leads through keyword optimization, content development, and backlink building.
• Implement SEM strategies, including PPC campaigns, remarketing, and display advertising, to increase visibility, drive website traffic, and capture qualified leads.
• Plan and execute webinars and virtual events targeting B2B prospects, coordinating with internal teams to develop content, promote events, and drive attendance and engagement.
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization and continuous improvement.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in performance marketing, with a focus on B2B industry.
• Proven track record of managing successful performance marketing campaigns, including ads, SEO, SEM, and webinars, with measurable results and ROI.
• Strong analytical skills, with proficiency in data analysis tools such as Google Analytics, Google Ads, SEMrush, and marketing automation platforms.
• Detail-oriented, proactive, and results-driven mindset with a passion for driving business growth through digital and performance marketing.
• Experience in the e-commerce industry is a plus