India's leading digital health destination for Dermatology, Nutrition & Wellness. A multi-condition health platform providing Telehealth, AI-powered treatment plans, and Rx-grade products. Clinikally's platform is rapidly having a positive, real-life impact on millions of dermatology & nutrition consumers across India and are is the way Indians access quality products & virtual care.

Our treatment plans for condition-specific and healthy skincare, haircare, and overall wellness comprise the most effective cosmeceuticals and deliver unmatched results. We connect users to specialty providers for online consults in under 30 minutes, and generate personalized treatment plans with the most effective cosmeceutical and Rx-grade solutions delivered to their doorsteps. By bringing leading skin doctors online and their valued recommendations under one comprehensive platform, we are making trusted and science-backed healthcare accessible to all.

One of India's fastest growing consumer health startups -- Clinikally.com -- is looking for a Digital Marketing Manager. You will craft and build out the digital strategy playbook that will drive Clinikally’s next phase of growth towards achieving massive scale.

The role:

• Strategy and execution of brand and performance campaigns as per business objectives & growth targets, along with day-to-day monitoring, reporting and delivery of media plans
• Conduct regular on-page audits, off-page audits, technical audits, competitor analysis, and benchmarking, and be able to collaborate cross functionally with product/dev teams
• Plan & deliver monthly growth numbers for relevant teams
• Coordinate with other cross-functional teams to build brand/category specific intelligence
• Maintain budget and billing processes to ensure propriety & accuracy
• Scope out salient metrics and be responsible for delivery of the KPIs
• Critically evaluate media delivery & creatives and suggest improvements
• Put together daily, weekly and monthly reporting for all major metrics
• Manage an interdisciplinary team of 4-6 that will help execute your goals
• Create SEO/digital marketing strategies and planning them according to the Google's latest algorithms to drive long-term & sustainable organic growth

The best fit:

• Extensive & in-depth knowledge of various aspects of digital marketing, SEO, SEM, email marketing & branding
• Experience with SEO Tools - Ahrefs, Screaming Frog, Google Analytics, Google Search Console, Google Webmaster, WordPress, Medium, Google Tag Manager
• Skilled with using tools like Google Analytics, Google Webmasters, Google Tag Manager
• Proficient in digital media planning tools like Google Ads, Meta Ads, YouTube ads etc
• Passionate about building a high growth, high impact startup
• Hands on experience with Programmatic, Google UAC and Shopping/Pmax campaigns
• Exposure to large scale display & native ads is a plus
• Exposure to app marketing campaigns will go a long way
• Minimum 3-4 years of experience running campaigns at scale (1M+ MAU) for high growth brands/marketplaces
• University or College degree/diploma in Media, Marketing, Business, or related field
• Proficient in Microsoft excel
• Some experience in consumer health or e-pharmacy
• Budgets handled > 50L-1CR per month
• Thrives in fast paced environments & under uncertainty