Finku is democratizing access to financial services in Indonesia! Helping users manage their finances through integration with all users financial accounts, and personal finance tools.

Join a talented team who bring experience from Bukalapak, BCG, Tokopedia, OJK, Shipper and more!

Area Of Responsibilities:

1. Create all-encompassing GTM and content strategies in line with Finku’s brand and marketing goals. Tailor plans to cater to specific target audience segments both B2C and B2B, addressing their needs and interests.
2. Produce high-quality, engaging, relatable content and / or offline events to our target audiences across various channels, TikTok, Instagram, Community, LinkedIn, or offline events
3. Ensure the strategy and content are well-executed, accurate, and tailored to the target audiences.
4. Ability to run best practice ads, keyword research and implement SEO best practices to optimize CAC, content for search engines and improve organic visibility.
5. Ensure wittiness in marketing strategies & consistency in brand messaging across all content, aligning it with the company’s mission, vision, values, and target segments.
6. Stay up-to-date with industry trends and best practices to keep our content relevant and innovative.

Requirements:

1. You are Super. Out. Of. The. Box.
2. Bachelor’s degree in Marketing, Communications, or related fields, with 1-2 years of experience in content strategy or digital marketing, preferably in fintech.
3. Strong understanding of fintech, financial services, and industry trends
4. Excellent storytelling and written communication skills, with the ability to craft compelling content for different audiences.
5. Experienced with performance marketing and analytics tools (e.g., Meta Ads, Google Ads, MoEngage)
6. A creative thinker who can develop unique and engaging content ideas.

We use React Native front-end and NodeJS back-end, with AWS servers! More details to be shared later in the interview process