Two thirds of Indian court cases are land related. Our solution to this is the Landeed, India's fastest and most comprehensive title search engine. We are now actively growing our engineering and product teams to expand our title coverage to more Indian states and build an enterprise platform for government bodies and corporates alike.

Landeed is a technology startup dedicated to building the fastest and most comprehensive property title search engine in India and the rest of the world. Our mission is to provide accessible public records to protect individuals against litigation and provide appropriate documentation for facilitating transactions.

Job Overview: We are looking for a talented and experienced Performance Marketer to help drive our marketing initiatives and fuel our growth. The Performance Marketer will be responsible for developing, executing, and optimizing our digital marketing campaigns to drive qualified traffic, generate leads, and increase conversions. The ideal candidate has a proven track record of success in developing and executing marketing strategies, and a passion for driving growth in a fast-paced, startup environment.

Responsibilities:

Develop, execute and optimize multi-channel digital marketing campaigns including paid search, paid social, display, email, and other acquisition channels. Conduct ongoing analysis of campaign performance and identify opportunities to optimize for increased ROI. Collaborate with cross-functional teams to develop and execute creative campaigns that drive traffic and leads to our website. Develop and maintain a deep understanding of our target audience, industry trends, and competitive landscape. Work with the team to create and execute content marketing campaigns that generate awareness and interest in our products and services. Manage budgets for each campaign and allocate resources effectively to achieve performance targets. Continuously test and experiment with new channels, tactics, and creative approaches to drive growth.

Qualifications:

Bachelor's degree in a STEM field (Science, Technology, Engineering, or Mathematics). Minimum of 3 years of experience in digital marketing. Proven experience in developing and executing successful digital marketing campaigns. Strong analytical skills and experience in analyzing campaign data to make data-driven decisions. Excellent communication skills and the ability to work collaboratively with clients and team members. Passion for digital marketing and a commitment to continuous learning and improvement.

Working Style and Principles: At Landeed, we value collaboration, transparency, and continuous learning. We believe in empowering our team members to take ownership of their work and strive for excellence.

Backend

Rust, gRPC, and PostgreSQL on AWS. We're building a next-generation API, prioritising good tools for getting code from local to prod with minimal red tape and review. We're also working on new tools like a dynamically created DAG of automated workflows that will pick apart and analyze ownership history, making the information immediately available to the user.

Frontend

React Native, Redux, CodePush, Detox, and RNTL. React Native has allowed us to prototype extremely quickly, taking an average of 3 weeks to release entirely new apps. We focus on ease of use and quick iteration, gathering feedback from users and pushing updates immediately with codepush. We've also developed a custom framework for forced updates when breaking changes are required.