Yassir is the “super app” category leader in French-speaking Africa, using on-demand services such as ride hailing and last mile delivery, which solve important and immediate needs, so to build unconscious trust in order to fuel financial services for this large but previously underserved population (+80% unbanked without large scale on demand services).

Job Description:

The Digital Ads Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Yassir. This position is primarily focused on paid search ads within the Google and FB/Instagram advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 50% strategy and budget allocation, and 50% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly across our products and who can build a team.

In this role you will:

Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs Analysis of campaign data and reporting on recommendations and strategy on a monthly basis Management of ad budgets, text ad creative, and keyword research Perform digital advertising audits Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities Ability to communicate professionally Actively collaborate with other departments to align digital advertising campaigns with other ongoing initiatives Ensure implementation of best practice guidelines and follow company processes Must be a team player that is also comfortable working independently Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

The skills/qualifications we are looking for: Minimum of 2 years of Google and FB/Instagram Ads account management experience required Minimum of 2 years of Digital Agency experience required Google and FB Ads Certification required Google Analytics experience a plus Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus Experience with Mobile Apps a plus

Yassir infrastructure is mainly hosted in GCP and relies on many GCP services

Main architecture components

Mongodb Database Mongo Atlas fully managed DB Cluster of 5 nodes 1 master 2 secondary 1 read only 1 for BI/Analytics Hosted in GCP, in the same region as Kubernetes cluster’s region, for low latency. Redis 1 x Memory Store node which is a fully managed Redis as service hosted on GCP Used for : Caching Queue Broker for Socket IO

Exposed backend Language : NodeJS Role/purpose : Authentication of token based requests Verification of token signature Autorisation based on user’s role extracted from token, to access specific url paths Proxy requests to internal backend Internal backend Language : NodeJS Sits behind the exposed backend, Assumes coming requests are already authenticated and authorized. Communicate with MongoDB directly

Socket IO server Takes care of real time communication use cases Used Redis as broker for scalability. Parallel processes can handle multiple socket connexions Other processes like workers or internal backend could broadcast or send messages through the Broker (Redis).

NodeJS Scheduled Jobs Same code base as Internal Backend Have access to DB Jobs are scheduled using Kubernetes Jobs configuration Example jobs: Calculate drivers invoicing status by the month Calculate drivers invoicing status by the day Various scheduled exports Reset monthly consumed balance for b2b users Time consuming asynchronous Real time jobs Fault tolerant
We use Google Cloud, Cloud Functions Node Js We use a Google Cloud PubSub as Queue, Each topic of the queue triggers a cloud function each time a message is pushed into Used mainly for : generate invoices and various email attachments Send emails Send push notifications Real time tasks Workers: Same code base as Internal Backend Have access to DB Multiple process running in parallel for maximum concurrency Processes are listening to ultra fast Redis based Queue. Each message produced to queue is consumed by a worker as Task Once a task is completed by a worker, it will listen again for new messages This architecture guarantees that a task is consumed only one time, and therefore executed by max one worker. Usage: Trip/Order assignment Send driver/courrier location to rider/customer through socket, on each location update while driver on approach GCP load balancer is used to managed routing of requests SSL traffic is handled at GCP LB level. Socket requests are proxied to socket io server Other requests are proxied to the exposed Exposed backend